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How to fish Piranhas in Brazil

2014 July 29
by Daniel Chege

Is this Women Equality or Double Standard ?

2014 July 29
by Daniel Chege

President Kibaki tells Kirima family to stop inheritance fights

2014 July 28
by Daniel Chege

President Kibaki yesterday waded into the late Gerishon Kirima family dispute asking them to stop squabbling. Kibaki told the family none of them is superior to the other.

The President asked them not to allow any outsider to drive them into hatred and disunity. He also asked the council of elders who oversaw the burial arrangements of the late Kirima to resolve the family dispute.

Kirima made billions in real estate, auctioneer and  Butchery businesses but died  as his family fought over his vast  financial empire. He  leaves behind a  series of court cases filed by family members fighting over  his assets.

The president’ss sentiments were shared by the deputy prime ministers Musalia Mudavadi and Uhuru kKenyatta who called on the family to unite.

Mudavadi said managing a polygamous family can be tricky adding that it takes resolve, patience and understanding among family members to remain together and protect their property.
He said it is a pity that the country has lost a man of immense experience and business acumen. Kenyatta told Kirim’a family members to work hard so as to be remembered not because of their father’s wealth but for the wealth they will create themselves.
Former President Moi who was also present asked kirima’s family members to follow his footsteps and stop quarreling. He described kirima as a long time friend who stood for equality and honesty. These values, Moi said,  made him build his business an empire in real estate and meat industry.

Prime minister Raila Odinga described Kirima as a hero and a humble man who had made his wealth honestly. Environment minister John michuki said Kirima was an industrious person who rose from poverty to become one of the African pioneers of entrepreneurship in the Country.

Thousands of moaners braved the scorching sun at Kiruru Village in Kangema, Murang’a county  during the final farewell of the veteran politician and businessman.
Mr Kirima died at the age of 78 years after succumbing to diabetes.He was flown  to the UK for treatment in August and later in South Africa in controversial circumstances after brief admission to Nairobi Hospital.

Kirima, who died in South Africa on December 21 last year following a long battle with diabeties, leaves behind a widow, 13 children and 30 grandchildren.
Others present during the burial included cabinet Minister Fred Gumo,former cabinet ministers Charles lumbia and Joseph Kamotho, MPs Ferdinand Waititu, Bishop Margaret Wanjiru, Kamau Maina, Rachel Shebesh and Head  of the Civil servants and Secretary to the Cabinet Amb. Francis Muthaura.

- Source

The Secret Sauce of Lead Conversion: Online Fuels Offline

2014 July 25

Have you ever considered that there might just be a formula for maximizing your business’s lead generation? If your B2B company is focused on lead generation (and let’s face it, who’s not?) there’s often a key component of lead gen that marketers are overlooking. And you know what? It’s not more content. Today, everybody’s smoking the “content is king” crack and wants to be in the content marketing business. While companies scramble to get their arms around that, rush to create and publish content and then sit back and wonder why the leads aren’t rolling in, c-suite execs and shaking their heads and declaring that there’s no ROI in content marketing and calling it a massive fail. The truth of the matter is that content, on its own, isn’t going to drive leads. You’ve got to factor in other extremely important components of an integrated marketing strategy, including SEO, the user experience you’re serving up and how you’re using social media. Lastly, if you reallywant to be successful at attracting and converting leads, you’ve got to understand how to connect what you’re doing offline with what you’re doing online. One rarely works without the other.

Reeling Them in With Online Marketing

When it comes to effective online lead generation, there are some key tactics that marketers should be using. These include:

User Experience. This isn’t mentioned enough when it comes to lead generation and improved conversions, so I’m going to lead with the fact that if you want leads, you have to deliver a great user experience. This is as true for B2B brands as it is for B2C brands, especially if you want more leads. If you use any kind of online marketing to draw prospects to your website and serve up a crummy user experience once they get there, chances are good you’ll never get the chance to covert that lead. Pay attention not only to the content on your website, but what kind of experience you serve up for customers on mobile devices. Make sure the content on your site is about them, and the problems they have (that you can solve) and not about how great you are. Make it easy to contact you and once they do, follow up quickly.

Email Marketing. At the very top of my list for improved conversions is email marketing. What we see all too often is that many B2B companies are either not using email marketing at all, or they’re not using it effectively as part of their lead generation efforts. Marketing Charts reports that some 57% of marketers prefer email marketing for sourcing high value leads. If you’re still doing untargeted email blasts and using your CTR as your only benchmark for success, you need to get with the proram. Email is highly convertible, provided you’re giving it the attention (fuelled by the right kind of content) that it deserves. A targeted, personalized email campaign that focuses on providing information that your prospects want and need and focused on adding value can be a great tool when it comes to lead gen. There are some basics that are important when it comes to better-performing email. First, know that email campaigns without A/B testing in place just don’t make sense, so put that at the top of your list. To increase the likelihood of your email reaching your recipients’ inboxes, make sure you pay attention to the small details. That means your email subject line has to be relevant and attention-grabbing (test these often), utilize personalization in your emails wherever possible, make sure the body of your email gets to the point quickly and, and most importantly, deliver something of value to the recipient at a time when they want and need it. This is where it’s critical to use your analytics data to help guide your email strategy. Not doing that yet? Start.

SEO and Pay-Per-Click Advertising. According to Marketing Charts’ data, SEO and Pay-Per-Click advertising (PPC) follow a close second as marketers’ preferred sources of lead generation, with 55% of respondents citing them as creating high value leads. This is also an area that we frequently find B2B companies doing poorly with. A website and any content you create as part of your corporate blog or other online marketing efforts should be driven by your SEO data. PPC campaigns can also be a great way of reaching highly targeted leads and search engine marketing of this nature should absolutely be a part of your integrated marketing strategies. Additionally, you can use targeted, personalized advertising on LinkedIn to reach the B2B audience, and you can get some great results using Facebook’s targeted ad platform to reach prospective buyers as well. It’s been our experience that many B2B companies either don’t use these tactics at all or they try the DIY approach without any real understanding of the nuances involved when it comes to online advertising and, as a result, rarely reap any tangible results. When it comes to SEO and SEM and driving business results (and leads) you very much get what you pay for.

Social Media. Some 44% of survey respondents said that social media was their preferred lead source, which kind of makes me scratch my head. We don’t typically see all that many B2B companies using social media channels when it comes to sourcing leads, but if that’s really happening, that’s a great thing. Social media channels are where buyers go to learn and listen, so it only makes sense that B2B sellers would be monitoring, listening, engaging and exploring opportunities with these prospective buyers. Remember, effective use of social media as a marketing and engagement channel is all about providing information and resources that your prospective customers want and need (this is of course the lead generation part of social), as well as service and assistance for existing customers (this is the customer retention part of social).

Taking good care of customers in the social media space is also a valuable part of your lead generation efforts. Prospective customers often do their homework when it comes to brands in the social media space, and this is true of B2B brands, too. They can easily see the kind of service you provide online and the kind of relationships you build with your existing customers so that can very much impact the role social media plays in your overall lead gen efforts.

Closing the Deal With Your Offline Efforts

Engaging potential customers in a conversation about your products and services is one thing, but converting them into paying customers requires a step away from the laptop. According to Marketing Chart’s report, it’s the offline activity of a B2B marketer that really clinches the deal, with 35% citing in-person visits as having the highest potential for sales conversion. I believe that this is where the value that’s derived from networking events and industry meetings as well as trade show events is also key. Following up leads face-to-face has some obvious advantages over conducting business by email. In-person meetings creates more opportunity for you to form a relationship with a prospective client and to integrate a face and a handshake into the equation. People buy from people – and that’s an important lesson for B2B marketers and sales teams. We’re all just people, looking for solutions to problems and hoping to grow our businesses and be profitable.

Second to in-person visits, some 20% of respondents said that inbound phone calls had the highest potential for sales conversion. Some of the advantages of following up leads by telephone include quicker communication, a better sense of understanding, and a more personalized experienced for the customer, which you often don’t get through communicating online. What’s more, telephone calls enable more continuous conversation than some forms of online messaging, which means that it’s easier for businesses to close a deal within the space of one conversation. Bottom line, as I mentioned above, people like to buy from people. If you can get someone to meet with you or if you can get them to take your call, your chances for converting them are exponentially greater than they will be when you’re only communicating online.

Lastly, 11% of marketers reported that PPC clicks and website visits were a good way of converting leads into sales. One of the advantages of following up leads through your website is that you already know your prospects have seen what you offer. This is where it becomes particularly important that your website is fueled by copy that compels customers to want to know more and that it’s easy for them to get in touch.

So, there you have it – the secret sauce of B2B lead conversion — and it’s pretty simple. Connect what you’re doing online to what you’re doing offline and your chances for conversion are dramatically improved. Attract customers using your online efforts and make sure your offline activity complements and augments what you’re doing online. Get in front of those prospects, get them on the phone, make the human-to-human connection and close those deals.

How about your lead gen efforts? Are you connecting online and offline and, if so, how? What’s working? What’s not. I’d love to hear more.


Social Media Marketing for Real Estate Companies in Mombasa, Kenya

2014 July 25

Phina Valuers Real Estate, a Licensed Real Estate Valuers Company in Mombasa, is a fitting example of how real estate agencies are going above and beyond to make themselves available for buyers and sellers online. Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate professionals are making progress in using social media for better results.

The fact that we are registered with the Institution of Surveyors of Kenya and that they have a website of their own, including a Facebook Page, and a Linkedin Business Profile shows how important social media marketing makes it easy for your customers to find you.

Another important thing to note is SEO. Search Engine Optimization goes hand in hand with Social Media Marketing to make sure that the Top 3 Search Engines in the world, which are Google, Yahoo and Bing bring you happy paying customers to your website thus, increasing your business sales tremendously.

Real Estate Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitter, Facebook, YouTube, Flickr, Meetup, and LinkedIn, as well as real estate specific platforms, like Trulia, Zillow, WellcomeMat and Architizer. It is time for us in Mombasa to embrace Social Media Marketing in this Digital Age so we do not get left behind. If you need help with your Social Media Marketing, please contact me and I will be happy to help you.

WellcomeMat, the largest community of real estate professionals, brokerages and filmmakers using full-motion real estate video tours to market themselves and properties, has made producing and sharing video property tours easier, as well. In the real estate world, listings, open houses and tours are the main stepping stones towards making a sale, and the digital world has made those steps much easier.

More benefits of Social Media Marketing in Real Estate.

  1. Show off your Property listings for sale in your local area.

  2. Use engaging Images when you Update your Social Media Status. The more Likes, shares and comments your posts get, the more they will be viewed in News Feeds.

  3. Invite your fans to a local event in town that showcases how wonderful your city culture is.

  4. Show your clients that you care by offering to meet them in person or take them out.

  5. Provide an amazing way to create more engagement on your Page using weekly contests and giveaways.

  6. Facebook lets you target your ads very specifically by using Geo-targeted ads and promoted posts.

  7. Give selling and moving tips to your clients so they can get better prices for their homes.

  8. Post questions to your followers to encourage a response.

  9. Use hash tags and @mentions to get your Tweets seen by more than your Followers while keeping in touch with Clients.

  10. Expand your social reach by getting your Pinterest updates on a Pinterest Tab on your Facebook Page.

Phina Valuers

+254 715 804 237


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